The Spirit of Manitoba Showcase was held last week in cooperation with the Folk Alliance Conference by way of a virtual version via internet.
Whoop and Hollar Folk Festival spearheaded the effort for Manitoba, and artistic director Josh Wright outlines the results.
"We spent several days attending the Folk Alliance Conference back in late February and we had 16 Manitoban artists take part in the event," says Wright. "So, these artists were able to network and take part in some of the conference activities as well as join our Spirit of Manitoba Showcase that we had hosted online on our YouTube and Facebook channel. The public could also watch that showcase of our management artists at the Folk Alliance websites and that was attended by industry artists from all over North America and Australia, and even some parts of Europe viewed the stream."
He notes they came into contact with somebody from Ireland who inquired about the Manitoban music scene, which he says was quite interesting.
"So, I think mainly, attending the conference was an outreach for our artists and our festival kind of on the global stage, just to have a sneak peek at what Manitoba has to offer in the way of music."