Wednesday morning at CropConnect in Winnipeg, Federal Agriculture Minister Lawrence MacAulay announced more than $2.27 million in funding for Manitoba's crop sector.
“Canadian farmers produce the best crops in the world and our government is committed to helping them develop new markets, both at home and abroad. the funding announced today will increase global demand for Canadian cereals, pulses and special crops, which will put more money in the pockets of our farmers, create good jobs and help grow the middle class.”
The federal government is investing nearly $675,000 to support the market development activities of Manitoba's crop sector.
This includes support to the Canadian Special Crops Association to promote Canada’s pulse and special crops to buyers in Canada and around the world. The federal contribution to the Canadian Special Crops Association is $341,975.
“Growing demand in existing markets and creating new demand by delivering products that align with consumers’ interest in healthy, sustainable and affordable foods are top priorities for the industry,” said Gordon Bacon, CEO of the Canadian Special Crops Association. “AgriMarketing funding is central to our efforts to expand markets and to connect and collaborate with buyers, sellers and processors of pulses and special crops from around the world.”
The federal government is also supporting Cereals Canada's “Keep It Clean” campaign, and to assist with producer and supply chain participation in international market development and missions, including new crop missions for wheat. The federal contribution to Cereals Canada is $205,240.
In addition, the minister announced $126,000 for support for four small and medium-sized crop-related Manitoba food businesses to help them tap into new markets.